My work applies interdisciplinary methods to investigate how AI and digital technologies can be leveraged to (1) enhance human social and emotional well-being, and (2) improve market efficiency.
Published & Accepted Papers
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"Welfare Implications of Democratization in Content Creation: Generative AI and Beyond." Tianxin Zou, Zijun (June) Shi, Yue Wu, Journal of Marketing Research, forthcoming.
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“The Effect of Voice AI on Digital Commerce.” Chenshuo Sun, Zijun (June) Shi, Xiao Liu, Anindya Ghose (2025), Information Systems Research, 36(2):1147-1166.
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“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Zijun (June) Shi, Xiao Liu, Kannan Srinivasan (2022). Journal of Marketing Research, 59(2), 327-352.
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Winner, Paul E. Green Award, 2023
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Winner, AMA MR-SIG Don Lehmann Award, 2023
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​“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.” Zijun (June) Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan (2023). Journal of Marketing Research, 60(6), 1027-1051.​
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“Design of Platform Reputation System: Optimal Information Disclosure,” Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang (2022). Marketing Science, 42(3), 500-520.​​​
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“Freemium as an Optimal Strategy for Market Dominant Firms,” ​Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan (2019). Marketing Science, 38(1), 150-169.
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“Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang (2016). Transportation Research Part A, Vol. 91 (September), 260-272.
Selected Works in Progress
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"Towards Intelligent Shopping Assistant: Can LLM Chatbot Empower Consumer Decision Making?" (with Song Lin, Xinyi Sun)
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“On the Role and Design of Resale Royalties.” (with Song Lin, Wenxiao Yang)
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"Gender Neutral Marketing: Evidence from a Leading E-Commerce Platform." (with Jiaqi Chen, Tong Guo, Shuo Zhang)
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"Bonding with AI: Investigating the Love Relationships between Humans and AI Companions" (with Hang Xu, Mengze Shi)
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“Pricing for AI Companion” (with Chen Cao, Mengze Shi)
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"Information Silo on Social Media" (with Tianyu Han, Wenbo Wang)
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"Shopping Addiction." (with Xiao Liu, Chen Cao, Xuhang Fan)